Gold Winner: Liquor Outlets

EARNING THE LOYALTY OF KIWIS for more than 42 years, Liquorland is well regarded in the New Zealand market. With over 170 franchised locations across the country, and brand equity nearly double that of its competitors, Liquorland’s reputation speaks for itself.

Liquorland knows that it’s not just about what’s on the shelf that matters; it’s the people who stand behind the counter. Recruiting only the very best franchisees means that every Liquorland customer is greeted with a warm smile and expert guidance, no matter which store you choose.

Staff go through a comprehensive training programme when they join Liquorland. This includes modules around sales skills, asking the right questions to ascertain a customers’ needs, and product training so staff can speak confidently about the features of everything from a single malt whisky from the Scottish Highlands, to the nuances of a local Hawke’s Bay chardonnay.

To make the customer experience even more appealing, Liquorland recently revamped selected stores with a new design. Offering a premium environment in which to shop, the bright modern stores help showcase world-renowned brands, as well as a fantastic range of local wines, spirits and RTDs.

Liquorland also understands that shopping local is important to customers, and is a strong supporter of New Zealand brewers and distillers.

Liquorland recently expanded to integrate Henry’s stores in the South Island and established a presence in the West Auckland Trust region. And, for the ultimate in convenience, a delivery service is on the horizon.


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