EARNING THE LOYALTY OF KIWISFOR more than 44 years, Liquorland is well regarded in the New Zealand market. With over 170 franchised locations across the country, and brand equity nearly double that of its competitors, Liquorland’s reputation speaks for itself. That reputation is one of the reasons Liquorland has earned its tenth consecutive Quality Service Award for Liquor Outlets.

Liquorland knows that it’s not just about what’s on the shelf that matters; it’s the people who stand behind the counter. Recruiting only the very best franchisees means that every Liquorland customer is greeted with a warm smile and expert guidance, no matter which store you choose.

Staff go through a comprehensive training programme when they join Liquorland. This includes modules around sales skills, asking the right questions to ascertain a customers’ needs, and product training so staff can speak confidently about the features of everything from a single malt whisky from the Scottish Highlands, to the nuances of a local Hawke’s Bay chardonnay.

To make the customer experience even more appealing, Liquorland recently revamped selected stores with a new design. Offering a premium environment in which to shop, the bright modern stores help showcase world-renowned brands, as well as a fantastic range of local wines, spirits and RTDs. Liquorland also understands that shopping local is important to customers, and is a strong supporter of New Zealand brewers and distillers.

They’ve got what you need for all occasions, be it a big birthday bash, or a quiet night in. You’ll find a Liquorland in most communities around the country, but for ultimate convenience you can also get your orders delivered straight to your door. You’ll also collect Air New Zealand Airpoints Dollars^™ on purchases $25 or more too.

For more information, visit liquorland.co.nz